Food product development is the process of turning your food idea into a real product. Foodsure makes this easy by helping with recipes, testing, packaging and required approvals. With our support, your food or drink product is ready for the market faster and with less effort.
01. Research and Concept
First, we will look into the key market trends, target consumer habits, and brand positioning to validate your product concept against consumer demand and brand identity. We then work with you to develop and refine product concepts, ensuring that they are both innovative and commercially viable. This will involve competitive landscape analysis, product benchmarking, and identifying the functional or nutritional objectives for the product, which will create the pathway for the balance of the process.
. Ingredient Selection
Once the concept has been locked in, we will find and source high-quality, natural, and functional ingredients that will aid in your product objectives. These may be plant-based actives, natural sweeteners, and specialty additives. All ingredients will be selected based on their performance, purity, and safety, as well as their sensory attributes. We will also make sure that all ingredients meet regulatory standards and work in harmony with the desired taste, texture, and shelf-life of your produ
03. Food Recipe Formulation
Our team of food technologists and formulators will bring your concept to life by creating taste-forward recipes tailored to your product objectives. This will include balancing functional ingredients with flavor systems, upgrading or modifying nutritionals, and a product that is appealing to taste and texture, whilst being stable here and easily scalab
04. Testing and Improvement
We undertake several product tests to perfect quality, consistency, and shopper appeal. This includes sensory tests while analysing shelf-life testing and functional capabilities of the product. We revise the formula based on taste, stability, and feedback to ensure the final product is of desired quality, where everything from safety to performance to marketability is of are high standard.
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Leading Food Product Development Explained – How Foodsure Helps You to Launch Faster
Food product development is the process of turning your food idea into a real product. Foodsure makes this easy by helping with recipes, testing, packaging and required approvals. With our support, your food or drink product is ready for the market faster and with less effort.
new food product development 1
Applications of new food product development
Our Ranges
Our food product development expertise includes functional beverages, effervescent tablets, snacks, health supplements, and dairy alternatives, supplying consumers with venture-inspired, health-supporting products and solutions.
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fruits chill 1
Confectionery & Novel
Foods
smart 7
Clean Label Functional
Foods
stroom1
Nutrition & Functional
Foods
sauces2
Sauces, Condiments &
Dressings
From Concept to Launch
Seamless Food Development and Research
We will guide you through every step, from concept ideation and ingredient sourcing to formulation, testing, packaging, and in-market launch, ensuring a compliant, high-quality food product ready for market.
01. Research and Concept
02. Ingredient Selection
03. Food Recipe Formulation
04. Testing and Improvement
05. Packaging & Regulatory Compliance
Our design and regulatory teams create visually appealing packaging, preserve the quality of the product, and comply with branding expectations. We ensure your product meets full regulatory compliance, including for the safety and all labeling, ingredient declaration, nutrition panel, and legitimate claims (e.g., FSSAI, FDA). Functionality of the packaging, sustainable packaging, and shelf display/messaging are also important.
06. Launch & Scaling the Product
Once we have final validation, our team will support your launch, which includes full technical documentation, manufacturing support, and supply chain assistance. Our team will assist you and recommend the build of a product for full manufacturing, recommended mark